We design the taste you can’t name.

Umami is the fifth taste — the depth you notice before you can explain it. We bring it to brands: strategy, identity and web for companies that want to be remembered, not just recognised.

Start a project See the work

Selected work

The proof is in the tasting.

Ember

A multi-venue restaurant group — identity refresh and booking platform

  • Brand identity
  • Art direction
  • Web design
  • Build

Forage

A zero-waste grocery retailer — e-commerce design and build

  • UX
  • Art direction
  • E-commerce
  • Build

Atlas

An early-stage fintech — product design for a freelancer banking tool

  • Product strategy
  • UX
  • UI design
  • Design system
All work →

What we do

Three disciplines. One standard.

Nothing forgettable leaves the studio.

Strategy

Positioning, naming, narrative. We find the one true thing about your brand and sharpen it until it cuts through.

Identity

From logo to language — identity systems with a point of view, built to flex and designed to last.

Web

Design and build, under one roof. Fast, accessible, editorial websites that feel as considered as they look.

How we work

No big reveals. No small print.

  1. Discover

    We listen before we sketch — stakeholders, customers, competitors. The brief behind the brief.

  2. Define

    One page, one position, one measure of success. Agreed before any pixels move.

  3. Design

    Iterative, transparent, opinionated. You see work early and often — never a big reveal.

  4. Deliver

    Built properly, handed over cleanly, measured honestly.

Start something

Got something worth tasting?

Tell us what you’re making. We’ll tell you what we’d do with it.

Start a project